It goes where? I have to do what? Yes, you wear The DivaCup in “there”, in your vagina… but we promise, it is not as scary as it sounds. In fact, your body will thank you for giving it the period care it deserves. The DivaCup is a reusable, bell-shaped menstrual cup that is worn internally and sits low in the vaginal canal, collecting rather than absorbing your menstrual flow. Menstrual cups have existed since the 1930s when women were searching for an alternative to the choices of the time. Yet, its breakthrough into the feminine hygiene industry is much more recent. Many women feel uneasy about changing their menstrual care routine. Years of dealing with the sights and odors of disposable tampons and pads cause the familiar reaction: “ick!”. The DivaCup empowers women to connect with their bodies and menstrual cycles like never before. Perfect for all activities (on air, land or sea), its easy care and use make for a better period experience. Wear The DivaCup for up to 12 hours without leaks or worry.